About us

Our story

The story of the MimiConcept brand begins with our friendship. One was six months pregnant, the other eight months pregnant, when the MimiConcept brand was created with a single product: a baby nest. Our business was born during breastfeeding, most often at night. We were happy with each new order, and the joy is no less even today. We did not stay with one article, but we offer more than thirty of them now.

As the brand took off, it was clear that we would need help and expand the team. There are currently six of us and we are all moms. We know very well how fragile and beautiful motherhood is, but also what a burden it is. We have to do a lot of things with just one hand when we're raising a child with the other, and that's why it's so important to have essential accessories that are extremely practical and well thought out.

MimiConcept celebrates its seventh birthday this year. Like our children, Ella and Victor, who are going to school for the first time this year. Perhaps also because the sixth year is such an important milestone in the children's world, we also decided to move the brand and take it up a notch from kindergarten. We have changed the logo, we have a new website, we are preparing big news and we are spreading our wings beyond just the Czech Republic and Slovakia. We thus enter the seventh year of the brand's existence with new enthusiasm.

Children deserve only the best and we use only the highest quality materials.

Our ambition is clear, to create products that are first-class, timeless and stylish.
And that makes MimiConcept a brand for the modern family.

Now MimiConcept is decorated with a star. The North Star. The brightest of stars. A star that has always worked as a reliable navigation. Sailors turn to her when they need to find the right direction. She still shines the same, despite everything, and everyone will find her right away because she is always in the same place. For us, the North Star is synonymous with motherly love. It is also still intense, whether we are holding a baby in our arms or waving to our big offspring as they head out into the world. No matter where they go, they know that we will always be there for them. We are moms just like the North Star.