We like beautiful things, we enjoy fashion and we believe it is important to surround ourselves with beautiful products. With the arrival of our children into the world, our aesthetic demands did not decrease. Actually the opposite. For them too, we looked for eye-pleasing things that will be fun for both young and the older ones. And so we invented accessories for children, which will not turn our homes into the kingdom of kitsch, but which will stand out impressively anywhere, even on a designer sofa.

We agreed that exceptionality is created by the simplest things, but the design, where nothing is missing or left over, is the biggest challenge that we try to fulfill day in and day out. The design of things from MimiConcept is timeless and sustainable at the same time, you will like it this year and also still in a few years. We believe that precisely tuned design makes MimiConcept a brand that can change everyday life for the better.

FUNCTIONALITY - Adapted for your new role in life

The first days, weeks and months with a baby are a special time that is the most beautiful, but at the same time the most demanding. Some things can make getting along with a baby easier, which is why MimiConcept was born. With the aim of offering other mothers a series of products that they will really appreciate, that will benefit them and will be designed in such a way that their function exceeds expectations. We create products that can be easily handled with one hand while holding a baby in the other. We're always testing and researching MimiConcept products, and we're always thinking about how to make them even better. We make things that are safe for children.

QUALITY - Nothing less than the best

We make sure that our products are safe for health when they come into contact with delicate children's skin (and children often taste them). We care about every detail, from threads to packaging. We sew from the best fabrics, each one has Oeko-Tex® Standard 100 certification, which guarantees their safety even for the smallest. We believe that our children deserve the best, so we will never skimp on the quality of the material.

We want quality in all aspects, so we discuss every proposal thoroughly with experts, whether it is lactation consultants, neurologists or physiotherapists, so that our products are beneficial for children. We are proud that our brand is Czech.

We personally select our suppliers and support local production. We know where our stuff is made, we know our producers and it's important to us that everyone gets a fair reward. We value handwork and human ingenuity, and we try to support every craft.